Empower your business with data-driven marketing strategies that drive sales, elevate brand credibility, and fuel sustainable growth.
The Facility, Décor & Maintenance industry is undergoing a transformation as operations managers, office administrators, and facility management teams increasingly turn to online channels for buying furnishings, essential supplies, and maintenance tools. Traditional distribution methods now compete with robust eCommerce platforms, bulk ordering portals, and recurring subscription models.
At our agency, we understand the unique challenges you face, having partnered with companies specializing in everything from cleaning solutions to large-scale décor for corporate campuses. To capture and retain loyal clients, it’s vital to enhance your online presence, drive profitable growth, and remain agile in a market where product needs can shift rapidly based on occupancy, safety regulations, and design trends.
We help facility-focused businesses compete in the digital era by creating integrated paid advertising programs designed to reach the right buyers—those needing décor, maintenance tools, and daily consumables—at the exact moment they’re ready to stock up or refresh their spaces.
With a deep understanding of influential organizations like ISSA (International Sanitary Supply Association), BOMA (Building Owners and Managers Association), NFMT (National Facilities Management & Technology), and IFMA (International Facility Management Association), we are well-versed in the dynamics shaping the Facility, Décor & Maintenance sector. Our expertise enables us to help businesses capture this expanding audience, elevate digital presence, and achieve scalable profitability.
We specialize in supporting diverse segments within the industry:
Capitalize on the digital shift to drive growth, reach target buyers, and connect with customers where they research and shop.
of B2B buyers now prefer remote or digital interactions for purchasing facility and maintenance supplies.
Projected global value of the facility management market by 2030, with eCommerce leading the growth.
of office administrators research suppliers and reviews online before deciding where to buy.
We leverage industry-leading platforms and technologies—Google Ads, Microsoft Advertising, Meta Ads, and others—to optimize your campaign performance across a diverse product range in the Facility, Décor & Maintenance market.
In a highly competitive Facility, Décor & Maintenance market, generic approaches won’t help your brand stand out. We provide customized, scalable strategies tailored to your unique product lines—be it indoor décor, industrial cleaning supplies, or specialized maintenance tools. From flat-packed organization systems to essential consumables, we focus on maximizing profit, driving growth, and differentiating your brand in a price-sensitive space.
Align your marketing efforts with business objectives for maximum profitability. We translate your business goals into clear KPIs that can be measured and achieved.
Prepare for busy seasons with precise forecasting and proper budget allocation. Predict outcomes to allocate budgets effectively and maximize ROI.
Allocate your marketing budget across paid ad platforms to maximize ROI. We ensure your funds are invested where they yield the highest returns.
Stand out from the competition with strategic pricing, promotions, and successful product launches. We help you craft strategies that drive sales and market penetration.
Provide audience targeting recommendations, content direction, and tactical plans. Customize approaches for platforms like Facebook, Instagram, and LinkedIn to engage your audience effectively.
We analyze performance gaps and growth opportunities to decide when to pivot or double down, developing and prioritizing tactics to achieve your target KPIs efficiently.
Identify high-converting keywords for décor, office supplies, maintenance tools, and more, reaching customers ready to buy for their facility needs.
Craft compelling ad copy that aligns with your brand messaging, promotional strategy, and profit goals, effectively engaging potential B2B or B2C customers.
Efficiently manage large-scale campaigns across various markets and geographies, ensuring optimal performance through continuous monitoring and optimization.
Analyze and categorize products effectively for maximum profitability. Gain insights into what’s selling well—whether paper towels or office furniture—and optimize your advertising efforts accordingly.
We analyze performance gaps and growth opportunities to decide when to pivot or double down, developing and prioritizing tactics to achieve your target KPIs efficiently.
Acquire new customers through impactful creatives. We know that while social campaigns often rely on broad targeting, it’s the creative messaging and visuals that resonate with facility managers and decision-makers.
Craft compelling ad copy that aligns with your brand messaging, developing engaging visuals and videos that drive conversions. We leverage storytelling to highlight product reliability and cost savings.
Efficiently manage large-scale campaigns across multiple platforms and regions. Through continuous monitoring and optimization, we ensure your ads reach the right audiences at the right time.
Analyze and categorize your decor, maintenance, and storage solutions to identify best-sellers. Adjust campaigns to prioritize high-margin or in-demand items for maximum ROI.
We ensure your product feeds are accurate, complete, and optimized with detailed attributes, so customers can easily find the exact facility or décor products they need.
We make sure your products meet all Google Merchant Center and marketplace requirements for maximum exposure, preventing disapprovals that could hinder your sales.
We identify and fix feed errors that could prevent your products from showing, maintaining continuous visibility and preventing loss of revenue.
We monitor your product prices and stock levels to ensure you’re competitive and always have products in stock, maximizing sales opportunities.
We analyze your product feed’s performance to optimize listings and improve ROI, helping you make data-driven decisions that enhance profitability.
We provide unified and streamlined reporting via Looker Studio for real-time data access, offering data visualization across segments and channels to keep you informed instantly.
We offer insights into performance metrics, answering the “Why?” behind the results—not just the “What.” Our logical approach explains trends and provides prioritized action items to improve them.
We analyze product views, add-to-carts, checkout starts, and purchases to optimize your sales funnel, enhancing conversion rates and overall customer experience.
Recognizing that you may not trust ad platforms for accurate data, we use first-party attribution software beyond GA4 for precise reporting. This reveals what’s truly driving new customer acquisition, providing accurate insights beyond siloed platforms.
We gain insights into what’s selling well and what’s most profitable, enabling you to make better advertising decisions and focus on high-performing products to maximize profitability.
We perform customer, product, and competitor research to develop creative angles and new performance creative assets that resonate with facility operators and décor buyers.
Craft compelling ad copy that aligns with your brand messaging, effectively engaging customers and encouraging them to take action.
Create impactful image ads with variations to test different headlines and appeals, highlighting functionality (e.g., easy installation) or design aesthetics (e.g., modern décor).
Produce engaging video content demonstrating product usage or installation methods, offering cost-effective pricing per creative asset.
We scale creative assets to meet your needs efficiently, ensuring consistent branding across all platforms while maximizing your marketing budget.
We understand and prioritize what the “truth” is and how it will be measured and tracked, ensuring your data reflects reality for accurate insights and informed decision-making.
We set up tracking for platforms like Google Ads, Meta Ads, Microsoft Ads, Pinterest Ads, GA4, and other analytics platforms, capturing data from all buyer interactions.
We identify issues and perform test orders to ensure tracking accuracy, so your decisions are based on reliable data, avoiding costly mistakes and enhancing performance.
We migrate from plugins and extensions to centralize your tracking into a unified system using GTM, simplifying management and improving efficiency.
We handle complex tasks like DOM listening and JavaScript coding to address advanced tracking requirements, ensuring no data gaps and full compliance with tracking standards.
We perform a comprehensive technical audit to identify and fix issues affecting your site’s performance, ensuring that search engines can crawl and index your site effectively.
We identify high-value keywords for your facility and décor products, optimizing your content to rank higher in search results and attract qualified organic traffic.
We optimize website elements like meta tags, headings, and content structure to improve relevance and user experience, enhancing your visibility in search engine rankings.
We develop and refine engaging content that resonates with your audience and aligns with search intent, positioning your brand as an industry authority.
Develop strategic link-building campaigns to boost site authority, attract more organic traffic, and rank higher in search results.
We perform comprehensive audits of your facility and décor e-commerce site to identify areas hindering conversions, such as complex navigation or inadequate product information. We provide actionable insights to enhance user experience and increase sales.
We ensure your product details—like usage instructions, materials, or compliance certifications—are clearly presented, reducing customer hesitation and cart abandonment.
We design and implement A/B tests on product pages, calls to action, and checkout processes. This helps determine what resonates best with your customers, optimizing for higher conversions.
We enhance your site with personalized product recommendations based on user behavior and purchase history. This increases engagement, encourages upsells, and improves overall customer satisfaction.
We analyze and refine your checkout process to minimize friction. By implementing features like guest checkout, multiple payment methods, and clear shipping info, we reduce cart abandonment and enhance the purchasing experience.
We develop tailored digital marketing strategies that elevate your brand visibility, helping you stand out in a price-sensitive market and directly engage with facility managers who value reliable solutions.
Leveraging data-driven insights, we create personalized marketing campaigns that showcase décor aesthetics or sustainability attributes, improving customer loyalty and boosting repeat purchases.
Our robust analytics setup and conversion tracking provide deep insights into campaign performance. We continuously monitor key metrics (CTR, CPA, ROAS) and generate actionable reports, enabling you to make informed decisions that maximize your advertising ROI and drive business growth.
We enhance your online store’s user experience with intuitive navigation, accurate product information (e.g., bulk-order options), and seamless checkout processes to increase conversions and minimize cart abandonment.
By implementing personalized campaigns—including retargeting ads and promotions based on buyer behavior—we grow customer acquisition and retention, driving sales of frequently replenished products like cleaning supplies or décor items.
We help optimize your product listings for better visibility and profitability, focusing on essential SKUs, high-margin décor pieces, and frequently ordered consumables to improve ROI and stay competitive.
We implement geo-targeted campaigns to attract businesses in your area, emphasizing local inventory and specialized services, thus strengthening your reputation for prompt delivery and support.
Showcasing your expertise in installation, maintenance, and advisory services positions you as the go-to resource for facility planners seeking tailored solutions beyond just product sales.
We help leverage co-branded marketing initiatives with leading manufacturers, elevating your credibility and offering exclusive product lines or promotions that set you apart from regional competitors.
“SCUBE Marketing has been a dynamic factor in the growth of our business.They have provided insight into things we hadn’t thought about and brought solutions before presenting problems. Would absolutely recommend SCUBE for their Strategic Ad Marketing Needs. “
See what clients value about partnering with SCUBE on their growth projects.
If you're a Facility, Décor & Maintenance eCommerce business facing challenges with growth, profitability, or customer acquisition, request a free SCUBE Game Plan today.
Our team will analyze your ad accounts, product feeds, and analytics to create a tailored plan designed to meet your goals. We’ll then meet over a video call, and you’ll walk away with:
After the game plan, if you feel confident in our ability to help you achieve your goals, we’ll present a customized proposal to move forward.