Maximize Efficiency and Profitability in Facility, Décor & Maintenance Ecommerce

Empower your business with data-driven marketing strategies that drive sales, elevate brand credibility, and fuel sustainable growth.

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FACILITY, DÉCOR & MAINTENANCE IS EVOLVING

Navigating the New Era of Facility & Décor Ecommerce

The Facility, Décor & Maintenance industry is undergoing a transformation as operations managers, office administrators, and facility management teams increasingly turn to online channels for buying furnishings, essential supplies, and maintenance tools. Traditional distribution methods now compete with robust eCommerce platforms, bulk ordering portals, and recurring subscription models.

At our agency, we understand the unique challenges you face, having partnered with companies specializing in everything from cleaning solutions to large-scale décor for corporate campuses. To capture and retain loyal clients, it’s vital to enhance your online presence, drive profitable growth, and remain agile in a market where product needs can shift rapidly based on occupancy, safety regulations, and design trends.

We help facility-focused businesses compete in the digital era by creating integrated paid advertising programs designed to reach the right buyers—those needing décor, maintenance tools, and daily consumables—at the exact moment they’re ready to stock up or refresh their spaces.

Standing Out in a Crowded, Price-Sensitive Market

Challenge: With so many online vendors competing on price for common items—like paper towels or extension cords—customers default to whoever offers the lowest cost or fastest shipping.

Our Solution: We pinpoint your unique value proposition—such as bulk-order discounts, subscription-based restocking, or eco-friendly product lines—and highlight it through highly targeted, performance-driven ad campaigns. By showcasing what sets you apart (expert advice, specialized assortments, or rapid fulfillment), we help you stand out and attract loyal, repeat customers.

Ensuring Profitability with Efficient Ad Spend

Challenge: With so many SKU variations and varied order sizes, ad budgets can quickly get wasted on low-profit items or irrelevant placements.

Our Solution:
We leverage data-driven insights to focus your ad spend on high-margin products, bulk order opportunities, and the buyer segments most likely to reorder regularly. Through strategic bidding and optimized product segmentation, we make sure every click drives profitable growth rather than unproductive costs.

Streamlined Multi-Channel Presence & Analytics

Challenge: Today’s buyers research across multiple channels—Google, Facebook, LinkedIn, B2B marketplaces—and it can be difficult to track overall performance or maintain brand consistency.

Our Solution: We deploy cross-channel analytics for full visibility into traffic, sales, and profitability. A centralized dashboard provides actionable insights to refine your eCommerce strategy, unify messaging, and adjust ad spend based on real-time performance. This ensures you meet your buyers wherever they shop, all while maintaining a cohesive brand image.

Large, Varied Product Catalogs

Challenge: Facility and décor product ranges span from small consumables (paper clips) to large items (outdoor furniture). Ensuring each product is properly advertised, discoverable, and accurately described can be overwhelming.

Our Solution: We handle comprehensive product feed management and segment your campaigns by category (e.g., décor vs. maintenance hardware). Through optimized listings, precise ad copy, and high-quality images or videos, we ensure buyers find exactly what they need quickly—improving conversion rates and driving repeat purchases.

Meeting Compliance & Brand Consistency Standards

Challenge: Facility managers may have strict safety and compliance requirements for chemicals or certain furnishings. Simultaneously, they may need cohesive design or branding elements that align with their corporate identity.

Our Solution:
We maintain a unified creative strategy that ensures each campaign—whether it’s promoting disinfectants or highlighting a new line of indoor/outdoor seating—remains consistent with your brand. We also integrate relevant compliance details into your listings and ads, so you stay aligned with industry regulations and corporate brand standards.

International or Multi-Location Expansion

Challenge: As facilities expand to new regions, managing localized marketing, international shipping, currency conversion, and compliance becomes complex.

Our Solution: We create scalable eCommerce advertising strategies that include localized ad copy, region-specific product feeds, and consistent branding for multiple markets or locations. Our approach ensures you maintain control over profit margins and brand identity as you grow across the globe.

Industry REcognition

Industry Expertise Backed by Market Knowledge

With a deep understanding of influential organizations like ISSA (International Sanitary Supply Association), BOMA (Building Owners and Managers Association), NFMT (National Facilities Management & Technology), and IFMA (International Facility Management Association), we are well-versed in the dynamics shaping the Facility, Décor & Maintenance sector. Our expertise enables us to help businesses capture this expanding audience, elevate digital presence, and achieve scalable profitability.

Industry

Facility, Décor & Maintenance Segments

We specialize in supporting diverse segments within the industry:

Décor & Furnishings (Indoor & Outdoor)

  • Focus: Wall art, artificial plants, patio seating, planters, decorative lighting.
  • Our Approach: Highlight design aesthetics, brand cohesion, and usage scenarios to connect with facility managers who value both style and practicality.

Cleaning & Janitorial Supplies

  • Focus: Mops, brooms, cleaning carts, floor scrubbers, disinfectants.
  • Our Approach: Showcase repeat-order discounts and compliance data, ensuring managers can restock crucial supplies seamlessly.

Restroom & Waste Management

  • Focus: Toilet paper, hand dryers, trash cans, recycling bins.
  • Our Approach: Emphasize subscription models, bulk ordering, and ROI-driven ad campaigns for frequent replenishment items.

Office Supplies & Consumables

  • Focus: Paper, toner cartridges, desk organizers, pens.
  • Our Approach: Streamline product discovery and highlight convenience for busy office administrators needing quick, recurring solutions.

Storage & Organization Solutions

  • Focus: Shelving units, toolboxes, cabinets, lockers, mail sorters.
  • Our Approach: Leverage precise product descriptions and visuals to illustrate functionality and durability in real-world settings.

Maintenance Tools & Hardware

  • Focus: Hand tools, light bulbs, extension cords, fasteners, signage.
  • Our Approach: Ensure strong search visibility with detailed specs and targeted ads that attract operations managers looking for standardized, reliable solutions.

Digital Surge: The Future of Facility & Décor Is Online

Capitalize on the digital shift to drive growth, reach target buyers, and connect with customers where they research and shop.

Over 70%

of B2B buyers now prefer remote or digital interactions for purchasing facility and maintenance supplies.

More than $1.9 Trillion+

Projected global value of the facility management market by 2030, with eCommerce leading the growth.

Nearly 80%

of office administrators research suppliers and reviews online before deciding where to buy.

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Let's Drive Profitable Growth Together!

Our customers value boutique agency approach with access to a seasoned team, profit-based goals, and clear communication.

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tools we use

Ad Platforms and Technologies We Support

We leverage industry-leading platforms and technologies—Google Ads, Microsoft Advertising, Meta Ads, and others—to optimize your campaign performance across a diverse product range in the Facility, Décor & Maintenance market.

Ad platforms:

Technologies:

Our Customized, Scalable Solutions

In a highly competitive Facility, Décor & Maintenance market, generic approaches won’t help your brand stand out. We provide customized, scalable strategies tailored to your unique product lines—be it indoor décor, industrial cleaning supplies, or specialized maintenance tools. From flat-packed organization systems to essential consumables, we focus on maximizing profit, driving growth, and differentiating your brand in a price-sensitive space.

  • Profit-Based Goal Setting & KPI Establishment.

    Align your marketing efforts with business objectives for maximum profitability. We translate your business goals into clear KPIs that can be measured and achieved.

  • Accurate Forecasting

    Prepare for busy seasons with precise forecasting and proper budget allocation. Predict outcomes to allocate budgets effectively and maximize ROI.

  • Budget Planning

    Allocate your marketing budget across paid ad platforms to maximize ROI. We ensure your funds are invested where they yield the highest returns.

  • Pricing, Promotion, and Product Launch Strategy.

    Stand out from the competition with strategic pricing, promotions, and successful product launches. We help you craft strategies that drive sales and market penetration.

  • Paid Media Content Strategy

    Provide audience targeting recommendations, content direction, and tactical plans. Customize approaches for platforms like Facebook, Instagram, and LinkedIn to engage your audience effectively.

  • Tactical Audits & Planning:

    We analyze performance gaps and growth opportunities to decide when to pivot or double down, developing and prioritizing tactics to achieve your target KPIs efficiently.

  • Keyword Research and Strategy:

    Identify high-converting keywords for décor, office supplies, maintenance tools, and more, reaching customers ready to buy for their facility needs.

  • Ad Creation and Copywriting:

    Craft compelling ad copy that aligns with your brand messaging, promotional strategy, and profit goals, effectively engaging potential B2B or B2C customers.

  • Campaign Setup, Monitoring, and Optimization:

    Efficiently manage large-scale campaigns across various markets and geographies, ensuring optimal performance through continuous monitoring and optimization.

  • Product Performance Analysis & Segmentation:

    Analyze and categorize products effectively for maximum profitability. Gain insights into what’s selling well—whether paper towels or office furniture—and optimize your advertising efforts accordingly.

  • Tactical Audits & Planning:

    We analyze performance gaps and growth opportunities to decide when to pivot or double down, developing and prioritizing tactics to achieve your target KPIs efficiently.

  • Audience Research and Strategy:

    Acquire new customers through impactful creatives. We know that while social campaigns often rely on broad targeting, it’s the creative messaging and visuals that resonate with facility managers and decision-makers.

  • Ad Creation and Copywriting:

    Craft compelling ad copy that aligns with your brand messaging, developing engaging visuals and videos that drive conversions. We leverage storytelling to highlight product reliability and cost savings.

  • Campaign Setup, Monitoring, and Optimization:

    Efficiently manage large-scale campaigns across multiple platforms and regions. Through continuous monitoring and optimization, we ensure your ads reach the right audiences at the right time.

  • Advanced Product Performance Analysis & Segmentation:

    Analyze and categorize your decor, maintenance, and storage solutions to identify best-sellers. Adjust campaigns to prioritize high-margin or in-demand items for maximum ROI.

  • Product Feed Optimization:

    We ensure your product feeds are accurate, complete, and optimized with detailed attributes, so customers can easily find the exact facility or décor products they need.

  • Compliance Management:

    We make sure your products meet all Google Merchant Center and marketplace requirements for maximum exposure, preventing disapprovals that could hinder your sales.

  • Error Resolution:

    We identify and fix feed errors that could prevent your products from showing, maintaining continuous visibility and preventing loss of revenue.

  • Price & Stock Level Monitoring:

    We monitor your product prices and stock levels to ensure you’re competitive and always have products in stock, maximizing sales opportunities.

  • Feed Performance Analysis:

    We analyze your product feed’s performance to optimize listings and improve ROI, helping you make data-driven decisions that enhance profitability.

  • Real-Time Reporting Dashboards:

    We provide unified and streamlined reporting via Looker Studio for real-time data access, offering data visualization across segments and channels to keep you informed instantly.

  • Analysis & Insights:

    We offer insights into performance metrics, answering the “Why?” behind the results—not just the “What.” Our logical approach explains trends and provides prioritized action items to improve them.

  • E-commerce Platform and Funnel Analytics:

    We analyze product views, add-to-carts, checkout starts, and purchases to optimize your sales funnel, enhancing conversion rates and overall customer experience.

  • First-Party Attribution Reporting:

    Recognizing that you may not trust ad platforms for accurate data, we use first-party attribution software beyond GA4 for precise reporting. This reveals what’s truly driving new customer acquisition, providing accurate insights beyond siloed platforms.

  • Product Performance Analytics:

    We gain insights into what’s selling well and what’s most profitable, enabling you to make better advertising decisions and focus on high-performing products to maximize profitability.

  • Creative Strategy:

    We perform customer, product, and competitor research to develop creative angles and new performance creative assets that resonate with facility operators and décor buyers.

  • Ad Copywriting:

    Craft compelling ad copy that aligns with your brand messaging, effectively engaging customers and encouraging them to take action.

  • Image Assets:

    Create impactful image ads with variations to test different headlines and appeals, highlighting functionality (e.g., easy installation) or design aesthetics (e.g., modern décor).

  • Video Assets:

    Produce engaging video content demonstrating product usage or installation methods, offering cost-effective pricing per creative asset.

  • Scalable Creative Production:

    We scale creative assets to meet your needs efficiently, ensuring consistent branding across all platforms while maximizing your marketing budget.

  • Conversion Tracking Strategy:

    We understand and prioritize what the “truth” is and how it will be measured and tracked, ensuring your data reflects reality for accurate insights and informed decision-making.

  • Web-Based and Server-Side Tracking Setup:

    We set up tracking for platforms like Google Ads, Meta Ads, Microsoft Ads, Pinterest Ads, GA4, and other analytics platforms, capturing data from all buyer interactions.

  • Tracking Audit and Testing:

    We identify issues and perform test orders to ensure tracking accuracy, so your decisions are based on reliable data, avoiding costly mistakes and enhancing performance.

  • Google Tag Manager (GTM) Migration:

    We migrate from plugins and extensions to centralize your tracking into a unified system using GTM, simplifying management and improving efficiency.

  • Advanced Tracking for Non-Standard Setups:

    We handle complex tasks like DOM listening and JavaScript coding to address advanced tracking requirements, ensuring no data gaps and full compliance with tracking standards.

  • Technical SEO Audit:

    We perform a comprehensive technical audit to identify and fix issues affecting your site’s performance, ensuring that search engines can crawl and index your site effectively.

  • Keyword Research & Strategy:

    We identify high-value keywords for your facility and décor products, optimizing your content to rank higher in search results and attract qualified organic traffic.

  • On-Page Optimization:

    We optimize website elements like meta tags, headings, and content structure to improve relevance and user experience, enhancing your visibility in search engine rankings.

  • Content Creation & Optimization:

    We develop and refine engaging content that resonates with your audience and aligns with search intent, positioning your brand as an industry authority.

  • Link Building & Off-Page SEO:

    Develop strategic link-building campaigns to boost site authority, attract more organic traffic, and rank higher in search results.

  • E-commerce Site Audit & Analysis:

    We perform comprehensive audits of your facility and décor e-commerce site to identify areas hindering conversions, such as complex navigation or inadequate product information. We provide actionable insights to enhance user experience and increase sales.

  • Fitment Data Optimization:

    We ensure your product details—like usage instructions, materials, or compliance certifications—are clearly presented, reducing customer hesitation and cart abandonment.

  • A/B Testing & Experimentation:

    We design and implement A/B tests on product pages, calls to action, and checkout processes. This helps determine what resonates best with your customers, optimizing for higher conversions.

  • Personalized Shopping Experience:

    We enhance your site with personalized product recommendations based on user behavior and purchase history. This increases engagement, encourages upsells, and improves overall customer satisfaction.

  • Streamlined Checkout & Payment Options:

    We analyze and refine your checkout process to minimize friction. By implementing features like guest checkout, multiple payment methods, and clear shipping info, we reduce cart abandonment and enhance the purchasing experience.

SALES MODEL SEGMENTS

Supporting Manufacturers, Retailers, and Dealers

Brand Awareness and Differentiation

We develop tailored digital marketing strategies that elevate your brand visibility, helping you stand out in a price-sensitive market and directly engage with facility managers who value reliable solutions.

Personalized Customer Experience

Leveraging data-driven insights, we create personalized marketing campaigns that showcase décor aesthetics or sustainability attributes, improving customer loyalty and boosting repeat purchases.

Efficient Scaling and Profitability

Our robust analytics setup and conversion tracking provide deep insights into campaign performance. We continuously monitor key metrics (CTR, CPA, ROAS) and generate actionable reports, enabling you to make informed decisions that maximize your advertising ROI and drive business growth.

E-commerce Optimization

We enhance your online store’s user experience with intuitive navigation, accurate product information (e.g., bulk-order options), and seamless checkout processes to increase conversions and minimize cart abandonment.

Data-Driven Marketing Campaigns

By implementing personalized campaigns—including retargeting ads and promotions based on buyer behavior—we grow customer acquisition and retention, driving sales of frequently replenished products like cleaning supplies or décor items.

Product Catalog Management

We help optimize your product listings for better visibility and profitability, focusing on essential SKUs, high-margin décor pieces, and frequently ordered consumables to improve ROI and stay competitive.

Localized Marketing Strategies

We implement geo-targeted campaigns to attract businesses in your area, emphasizing local inventory and specialized services, thus strengthening your reputation for prompt delivery and support.

Promotion of Specialized Services

Showcasing your expertise in installation, maintenance, and advisory services positions you as the go-to resource for facility planners seeking tailored solutions beyond just product sales.

Dealer Support and Manufacturer Relationships

We help leverage co-branded marketing initiatives with leading manufacturers, elevating your credibility and offering exclusive product lines or promotions that set you apart from regional competitors.

our expertise

We are certified paid ads & analytics specialists

“SCUBE Marketing has been a dynamic factor in the growth of our business.They have provided insight into things we hadn’t thought about and brought solutions before presenting problems. Would absolutely recommend SCUBE for their Strategic Ad Marketing Needs. “

McKenna Edgerton
Creative Coordinator, J.L. Matthews Company
Testimonials

What clients say about us

See what clients value about partnering with SCUBE on their growth projects.

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Request Your Free SCUBE Game Plan

If you're a Facility, Décor & Maintenance eCommerce business facing challenges with growth, profitability, or customer acquisition, request a free SCUBE Game Plan today.

Our team will analyze your ad accounts, product feeds, and analytics to create a tailored plan designed to meet your goals. We’ll then meet over a video call, and you’ll walk away with:

  • clear KPIs
  • campaign insights
  • 90-day roadmap

After the game plan, if you feel confident in our ability to help you achieve your goals, we’ll present a customized proposal to move forward.

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